To reduce your exposure to such scams it is essential to carefully vet all potential link partners in the first instance. Enter link back partner details in a database. Continue reading →

How to Link

In the first part I looked at Link Exchange generally. Now I’ll take you through the fun part of actually obtaining useful relevant backlinks. If you are convinced about the benefits of linking, the question in your mind must be: Continue reading →

As competition among websites increased, attention turned to the search page rankings in major search engines. Since ranking highly for specific keywords could ‘make or break’ a business, webmasters started looking for any method to increase their ranking. Continue reading →